Long Term Care Insurance Association Kicks Off Membership Campaign

A national drive to educate thousands of insurance professionals about the importance of long term care insurance planning for their clients along with a membership drive will be launched.

“America faces a long term care tsunami as millions of people live into their 80s, 90s and even past 100 and very few have done any planning," declares Jesse Slome, executive director of the American Association for Long-Term Care Insurance.  The trade group, founded in 1998, is the leading organization supporting insurance professionals who market long term care insurance solutions.

"The past few years have witnessed many significant changes in the long term care planning landscape and our goal is to help bring people up-to-date with what's taking place and what they need to do to build more successful practices," Slome explains.

The national association will be conducting extensive producer education throughout the month of November including the holding of the national Long Term Care Insurance Producers Summit in Las Vegas.  "The Summit is the industry's largest national long term care insurance conference exclusively for insurance agents who market and sell solutions with over 500 attendees," Slome notes.

The Association will conduct a national membership drive as well.  "We provide exclusive benefits for members designed to help them generate more prospects and sales," Slome notes.  The Association maintains the nation's largest Long Term Care Insurance Online Learning Marketing Sales Center consisting of nearly 1090 training audios, marketing material that can be personalized and used by agents to get more long term care insurance leads and sales.  Membership in the organization is $98 per-year.

Established in 1998 as a non-profit trade group, the American Association for Long Term Care Insurance advocates for the importance of planning for long term care and supports insurance and financial professionals who market LTC insurance.  To learn more about long term care insurance costs call the organization’s offices at (818) 597-3227 or visit the Association’s website.

Free Marketing Tool For Agents

Yesterday we announced the 2009 National Long-Term Care Sales Achievement Award which recognizes producers (even those who make minimal sales). If you are not familiar with the award, click on this link.

I'm glad to say some 75 producers entered during the first day. But that's not what prompted this message. Our system tabulates the entries and it also keeps track of lots of meaningful info.

One thing it records is the number of people who use the free E-card we placed on our Members Only Page. We don't see any names ... just a counter of how many people used in the past 30 days.

I was shocked to see the number was 13. It's free! It's private. You can personalize it. Replies go back directly to you the agent who sent this.

And, in fact, we are going to be adding a second E-card that agents can use to target business owners.

The ability to use free E-mail marketing to generate interest is a powerful, most powerful marketing tool. And, if you are not collecting E-mail addresses for every person you come in contact with, you are missing the boat.

More important, you need to be segmenting your E-mail lists so that you can selectively target people. Lists I would consider are: clients, non-buyers (who you met with), women living alone, business owners and self-employed.

For now, go to the Association's website. Click here. Go into the Producer's Resource Center and there you will find the Members Only tab. That's your access to free marketing tools, including the E-card. The first one targets women. Try sending the card to yourself ... and then start using these free E-cards to market. We'll have more cards added ... as more people use them.

Let me know what you think. I'll share more tips on the topic.

New LTC Insurance Guide For Accountants Published

One of the best ways to generate referrals of long-term care insurance prospects is by working with accountants and CPAs. They know which clients own businesses (and are looking for tax deductions). They know which individuals have assets they'd like to protect.

The American Association for Long-Term Care Insurance has updated this guide with 2008 and 2009 tax deductible rules and limits. Copies are available in packs of 50.

If you are an Association member, you can order individual copies. The cost is $4.50 for 5 copies and $7.50 for 9 copies. This includes postage costs. At over 9 pieces, we would need to mail Priority Mail at $4.80.

For more information, call the Association at (818) 597-3205. If you are a member and wish to order individual copies, just mail a check to AALTCI, 3835 E. Thousand Oaks Blvd., Ste 336, Westlake Village, CA 91362.

All our brochures are viewable online. See All AALTCI tools. Click here now.