Audio Recordings From Long-Term Care Insurance Producers Summit

Audio recordings from the recent LTCi Producers Summit are now available. The link to see the listing of all 36 sessions can be found below. Audios start at $15 each. Audios with synchronized Power Point presentations are $22 each. A discount code for AALTCI members will save you 20%.

To support the Association's efforts, the recording company provided us with a few DVDs containing all the sessions including synchronized Power Points. You can view these presentations on your computer while listening to the presentations (each is between 60 and 90 minutes long).

We are making A DVD-ROM WITH ALL 36 SUMMIT PROGRAMS available for $229 (while supplies last). Mail requests with checks only (details below). If you order online, the cost is $339. For use on computers.

To see all available 2009 LTCi Summit audios and order: click on this link: http://www.fleetwoodonsite.com/aaltci

AALTCI members can save 20% on their orders: Enter the Code "QRR7UU" during checkout on the payment page.

To order the complete DVD of all 36 sessions for $229 (Save $110 versus online cost of $339) send a check payable to AALTCI.
Mail to AALTCI - DVD, 3835 E. Thousand Oaks Blvd., Ste 336, Westlake Village, CA 91362

Here are the top-rated Summit sessions based on Evaluation Forms submitted by Summit attendees.

LTC 828 Public Policy Impacting LTC - The Latest From Washington DC - The CLASS ACT (Attendees' Evaluation Score 5.0)

LTC 834 The Instincts Of Success - Frank Maselli, Keynote speaker (Score 5.0)

LTC 836 $100,000 Of Marketing For FREE - How To Be The "Go To" LTC Expert In 2010 - Jesse Slome, AALTCI (Score 5.0)

LTC 830 How To Sell Partnership Long-Term Care Insurance - Panel (Score 4.78)

LTC 817 Yes You Can ! . Create A No-Cost Internet Presence For Google - Jesse Slome, AALTCI (Score 4.70)

LTC 831 Keynote: Referrals The Professional Way - by Frank Maselli (Score 4.70)

LTC 807 The Impending Collapse Of The Roadblocks To LTC Insurance - Steve Moses - Center For LTC Reform (Score 4.29)

To see all available 2009 LTCi Summit audios and order: click on this link: http://www.fleetwoodonsite.com/aaltci

Wishing you a great start to 2010.

Jesse Slome
American Association for Long-Term Care Insurance

Free Articles For Your Long-Term Care Blog

If you are reading this blog, chances are you have your own blog. or, at least, you have had more than one fleeting thought about starting one.

For those who have a blog, here is some news I believe will be of value.

For those who do not have a blog - I strongly urge you to start one. It will be a meaningful way to market yourself and your business. More on that at another time (and if you are a member, read the issue of Sales Strategies).

On a monthly basis, I will write and make available an informational blog posting that you can (and should) add to your own blog. Free content of a valuable nature. You will simply copy, personalize and post on your blog. Keep reading.

I just posted the first one. It's available as part of the American Association for Long-Term Care Insurance's Online Learning & Marketing Center. Click here and sign-in. Then go into the Publicity section. It's the most recent post.

First, the simplest way to copy and use the text is to highlight the text and copy it into a new Word document. The Download feature isn't great and I hope to change that in the coming year. So copy and paste.

Second, if you include a live link to the American Association for Long-Term Care Insurance's website as part of your posts, I will reciprocate with a link to your website. Links are important in Google's eyes - so we can help each other. The link must go to: http://www.aaltci.org/. After you post, send me an E-mail with the link to your blog and what website you want us to include in our links. E-mail me at: jslome @ aaltci.org.

Third (and this is important). Be sure that you personalize your blog. If you have a separate blog from your website, be sure to include a link to your website. Again, this is good for your Google ranking.

I dedicate an hour a day to what's called Social Marketing via the net. I can tell you that the world is going online (not just young people) and Association members will get the tools to make that a bit simpler.

Long Term Care Insurance Marketing Tools Available

November is national Long-Term Care Awareness Month, an outstanding opportunity for insurance and financial professionals to communicate with clients and prospects about this important protection.

The American Association for Long-Term Care Insurance, the industry's professional trade organization, has created a variety of marketing tools for use by agents and brokers. The tools consist of a direct mail letter to be sent to prospects as well as an E-card that can be personalized and E-mailed by the agent. The E-card is private so that only the recipient is notified and can directly reply back to the sending agent. These tools are available free of charge for use by all agents via the Association's website. Click here to access the free marketing tools:

In addition, a number of special tools have been created for use by Association members. These include a press release that can be personalized with the agent's information and distributed to local media. A letter for mailing to secure radio interviews is also available within the Association's Online Learning, Marketing & Sales Center.

Membership in the American Association for Long-Term Care Insurance remains $49 through December 31, 2009 after which it will increase to $99. For more information, click here to visit the Association's website.

A Proven Way To Get Long Term Care Insurance Leads

I was delighted to arrive at work this morning to a fax from Randall Russo a member of the American Association for Long-Term Care Insurance.

Randall faxed me three newspaper articles -- two of which resulted from his use of the free press releases available to Association members. Both included his name, his phone number and his E-mail address. That is incredible exposure. And, it was free.But here's the bottom line: Randall got a number of calls. Wrote two applications and started a relationship with a elder law attorney as a result of one of the articles.

One of the most significant benefits of membership in the Association is the free publicity material provided members. You are wasting an incredible opportunity if you don't take advantage of them.

To help you gain some exposure and potentially some leads a new press release has been added to the Producer's Resource Center. Below, I will explain how to access that page (in case you have forgotten).

The press release offers a free copy of the new guide just published by the Association. This consumer guide targets women and a copy is bound into issues of Sales Strategies magazine. Copies of the magazine are on their way to each member. Allow several weeks for delivery.But, you can see the brochure online.Click on this link: http://www.aaltci.org/subpages/resources/marketing_women.html

FIRST A FREE OFFER:
If you post a news item online and it includes a live link to the Association's home page (http://www.aaltci.org) , we will mail you five copies of the new woman's guide for FREE. That will get you started filling initial calls.You can post it as part of your blog. You can submit an online news story to your local newspaper.We posted two versions of the press release. #15 has no link. #16 has a live link embedded.But I have posted instructions below for the web coding to create the live link to www.aaltci.org.

Just send a copy of the webpage, blog or news article with the live link to my attention.

NOW HERE'S HOW TO ACCESS THE NEW PRESS RELEASE:
Go to: http://www.aaltci.org/for_producers/
Click on the "Members Only" tab.
Click on the "Publicity Tools" tab.If you cannot recall your Password - follow the instructions.

NOW HERE IS THE CODE TO USE WITH ONLINE ARTICLES (for your free brochures):

Use the wording below as the first paragraph of your story. Replace the current wording with this wording. It will create a live link to a new webpage. It will not take them away from your webpage or article.Women are significantly more likely to need long-term care and yet few are prepared, according to a new consumer guide published by the American Association for Long-Term Care Insurance
Congratulations to Randall. Get your name published. There are countless media in your area that will offer copies of a free guide for women. And, they have to include your name and contact information as part of the story.

That's a win for you.My best to all for a most productive summer.
Jesse Slome
Executive Director
American Association for Long-Term Care Insurance
http://www.aaltci.org/

Free Marketing Tool For Agents

Yesterday we announced the 2009 National Long-Term Care Sales Achievement Award which recognizes producers (even those who make minimal sales). If you are not familiar with the award, click on this link.

I'm glad to say some 75 producers entered during the first day. But that's not what prompted this message. Our system tabulates the entries and it also keeps track of lots of meaningful info.

One thing it records is the number of people who use the free E-card we placed on our Members Only Page. We don't see any names ... just a counter of how many people used in the past 30 days.

I was shocked to see the number was 13. It's free! It's private. You can personalize it. Replies go back directly to you the agent who sent this.

And, in fact, we are going to be adding a second E-card that agents can use to target business owners.

The ability to use free E-mail marketing to generate interest is a powerful, most powerful marketing tool. And, if you are not collecting E-mail addresses for every person you come in contact with, you are missing the boat.

More important, you need to be segmenting your E-mail lists so that you can selectively target people. Lists I would consider are: clients, non-buyers (who you met with), women living alone, business owners and self-employed.

For now, go to the Association's website. Click here. Go into the Producer's Resource Center and there you will find the Members Only tab. That's your access to free marketing tools, including the E-card. The first one targets women. Try sending the card to yourself ... and then start using these free E-cards to market. We'll have more cards added ... as more people use them.

Let me know what you think. I'll share more tips on the topic.