If you are reading this blog, chances are you have your own blog. or, at least, you have had more than one fleeting thought about starting one.
For those who have a blog, here is some news I believe will be of value.
For those who do not have a blog - I strongly urge you to start one. It will be a meaningful way to market yourself and your business. More on that at another time (and if you are a member, read the issue of Sales Strategies).
On a monthly basis, I will write and make available an informational blog posting that you can (and should) add to your own blog. Free content of a valuable nature. You will simply copy, personalize and post on your blog. Keep reading.
I just posted the first one. It's available as part of the American Association for Long-Term Care Insurance's Online Learning & Marketing Center. Click here and sign-in. Then go into the Publicity section. It's the most recent post.
First, the simplest way to copy and use the text is to highlight the text and copy it into a new Word document. The Download feature isn't great and I hope to change that in the coming year. So copy and paste.
Second, if you include a live link to the American Association for Long-Term Care Insurance's website as part of your posts, I will reciprocate with a link to your website. Links are important in Google's eyes - so we can help each other. The link must go to: http://www.aaltci.org/. After you post, send me an E-mail with the link to your blog and what website you want us to include in our links. E-mail me at: jslome @ aaltci.org.
Third (and this is important). Be sure that you personalize your blog. If you have a separate blog from your website, be sure to include a link to your website. Again, this is good for your Google ranking.
I dedicate an hour a day to what's called Social Marketing via the net. I can tell you that the world is going online (not just young people) and Association members will get the tools to make that a bit simpler.
Showing posts with label sales insurance. Show all posts
Showing posts with label sales insurance. Show all posts
Wednesday, November 11, 2009
Friday, June 26, 2009
A Proven Way To Get Long Term Care Insurance Leads
I was delighted to arrive at work this morning to a fax from Randall Russo a member of the American Association for Long-Term Care Insurance.
Randall faxed me three newspaper articles -- two of which resulted from his use of the free press releases available to Association members. Both included his name, his phone number and his E-mail address. That is incredible exposure. And, it was free.But here's the bottom line: Randall got a number of calls. Wrote two applications and started a relationship with a elder law attorney as a result of one of the articles.
One of the most significant benefits of membership in the Association is the free publicity material provided members. You are wasting an incredible opportunity if you don't take advantage of them.
To help you gain some exposure and potentially some leads a new press release has been added to the Producer's Resource Center. Below, I will explain how to access that page (in case you have forgotten).
The press release offers a free copy of the new guide just published by the Association. This consumer guide targets women and a copy is bound into issues of Sales Strategies magazine. Copies of the magazine are on their way to each member. Allow several weeks for delivery.But, you can see the brochure online.Click on this link: http://www.aaltci.org/subpages/resources/marketing_women.html
FIRST A FREE OFFER:
If you post a news item online and it includes a live link to the Association's home page (http://www.aaltci.org) , we will mail you five copies of the new woman's guide for FREE. That will get you started filling initial calls.You can post it as part of your blog. You can submit an online news story to your local newspaper.We posted two versions of the press release. #15 has no link. #16 has a live link embedded.But I have posted instructions below for the web coding to create the live link to www.aaltci.org.
Just send a copy of the webpage, blog or news article with the live link to my attention.
NOW HERE'S HOW TO ACCESS THE NEW PRESS RELEASE:
Go to: http://www.aaltci.org/for_producers/
Click on the "Members Only" tab.
Click on the "Publicity Tools" tab.If you cannot recall your Password - follow the instructions.
NOW HERE IS THE CODE TO USE WITH ONLINE ARTICLES (for your free brochures):
Use the wording below as the first paragraph of your story. Replace the current wording with this wording. It will create a live link to a new webpage. It will not take them away from your webpage or article.Women are significantly more likely to need long-term care and yet few are prepared, according to a new consumer guide published by the American Association for Long-Term Care Insurance
Congratulations to Randall. Get your name published. There are countless media in your area that will offer copies of a free guide for women. And, they have to include your name and contact information as part of the story.
That's a win for you.My best to all for a most productive summer.
Jesse Slome
Executive Director
American Association for Long-Term Care Insurance
http://www.aaltci.org/
Randall faxed me three newspaper articles -- two of which resulted from his use of the free press releases available to Association members. Both included his name, his phone number and his E-mail address. That is incredible exposure. And, it was free.But here's the bottom line: Randall got a number of calls. Wrote two applications and started a relationship with a elder law attorney as a result of one of the articles.
One of the most significant benefits of membership in the Association is the free publicity material provided members. You are wasting an incredible opportunity if you don't take advantage of them.
To help you gain some exposure and potentially some leads a new press release has been added to the Producer's Resource Center. Below, I will explain how to access that page (in case you have forgotten).
The press release offers a free copy of the new guide just published by the Association. This consumer guide targets women and a copy is bound into issues of Sales Strategies magazine. Copies of the magazine are on their way to each member. Allow several weeks for delivery.But, you can see the brochure online.Click on this link: http://www.aaltci.org/subpages/resources/marketing_women.html
FIRST A FREE OFFER:
If you post a news item online and it includes a live link to the Association's home page (http://www.aaltci.org) , we will mail you five copies of the new woman's guide for FREE. That will get you started filling initial calls.You can post it as part of your blog. You can submit an online news story to your local newspaper.We posted two versions of the press release. #15 has no link. #16 has a live link embedded.But I have posted instructions below for the web coding to create the live link to www.aaltci.org.
Just send a copy of the webpage, blog or news article with the live link to my attention.
NOW HERE'S HOW TO ACCESS THE NEW PRESS RELEASE:
Go to: http://www.aaltci.org/for_producers/
Click on the "Members Only" tab.
Click on the "Publicity Tools" tab.If you cannot recall your Password - follow the instructions.
NOW HERE IS THE CODE TO USE WITH ONLINE ARTICLES (for your free brochures):
Use the wording below as the first paragraph of your story. Replace the current wording with this wording. It will create a live link to a new webpage. It will not take them away from your webpage or article.Women are significantly more likely to need long-term care and yet few are prepared, according to a new consumer guide published by the American Association for Long-Term Care Insurance
Congratulations to Randall. Get your name published. There are countless media in your area that will offer copies of a free guide for women. And, they have to include your name and contact information as part of the story.
That's a win for you.My best to all for a most productive summer.
Jesse Slome
Executive Director
American Association for Long-Term Care Insurance
http://www.aaltci.org/
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